Packaging Design
About
For the design of ‘Couz,’ a beer named to reflect the familial bond between the founders, who are cousins, I was involved from start to finish. The goal was to create a modern, refreshing, natural, and light can design, perfect for enjoying during summer BBQs without the risk of getting too drunk too quickly. I provided strategic advice on positioning and crafted a design that emphasized the family-oriented nature of the brand while capturing the product’s easy-going, social essence.
- Branding