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For the launch of WONDR’s shampoo and shower gel on Kickstarter, design expertise was applied, working with limited resources and a brand identity that was still evolving. As the clients were relatively inexperienced, guidance and reassurance were provided throughout the process. Strategic design proposals were made to align the visual identity with the eco-friendly values of the product, while creating a coherent narrative for the Kickstarter audience. This involved taking creative leadership, crafting visuals, and refining messaging to give the campaign a professional and impactful presence.
- Awareness
- Consideration
- Engagement
- Conversion